Learn Online Digital Marketing as fast as you can beacause, In today’s digital world, nearly half of the global population is online. With so many people using the internet, it’s essential for businesses to tap into the online market. Let’s consider you’re a florist, and someone searches for “florist near me,” and your shop appears in the search results. How can this benefit your business?
When someone clicks on your website, they can find out a lot about you! You can show them videos of your flower arrangements, proving your skills. They can also read what happy customers have to say in testimonials. It’s a great way for them to get to know you and your work better!
Online Digital Marketing world is Vast
The internet is huge! When people visit your website, they can check out your pricing, locate your shop on a map, and even learn that you offer free towing within a 40-mile radius. They might reach out by filling a form to ask questions or request a quote. Plus, they can hop onto your social media profiles for additional tips, photos, and videos.
These examples just scratch the surface of how being online can benefit you. And guess what? There’s plenty more to discover as we continue through this course!
Introducing the world of SEO in Online Digital Marketing.
SEO stands for Search Engine Optimization. It deals with the presentation of your website on search engines.
The visual appeal must be optimized for both your users and bots.
Humans and Bots.
You might be wondering why we’re concerned about bots. In simple terms, they are nothing but Google Bots. Whenever you type out a search query, Google bots get into action to deliver multiple pages of results in front of you. Of course, you never go past Page 1 of those results.
Ranked by Bots.
Have you ever wondered why a certain website is higher in placement than others?
It’s because these bots rank all the webpages based on certain parameters. Understanding these parameters is nothing but mastering the art of SEO (Search Engine Optimization).
Not Just Google.
When we say Google bots, we mean any search engine bots.
Be it Bing, DuckDuckGo, or even Yahoo! Never heard of the latter? Go check it out.
Two types of SEO in Online Digital Marketing
When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search engine results.
You can sort SEO tactics into two categories while third category we will study later in SEO complete course:
On-Page SEO: Optimizations that you make on webpages for your website to make it user-friendly.
Off-Page SEO: Optimization that you make off your website to make it user-friendly.
On-Page SEO
Both on-page and off-page SEO aims to make your site more friendly and trustworthy to users and search engines.
The optimizations that you control include or implement on your website.
- Examples of some on-page SEO action items include:
- Speeding up your website.
- Optimizing your title and description.
- Writing in-depth, quality content on your website.
- Cleaning up your website code.
- Streamlining your website navigation.
- On-page SEO is within your control.
Off-Page SEO
It involves efforts like social media marketing or influencer collaborations to create links and ratings, boosting your site’s credibility and ranking.
Off-page SEO is out of your control. Let’s understand the principle of SEO through a simple activity.
For instance, consider two websites: A and B.
Website A is not responsive, which means users on tablets or smartphones will have a tough time using the site. Website B, however, is responsive, which means a better user experience for tablet, smartphone, and desktop users.
Clearly, search engines (Google, Bing, Yahoo) will show website B first, then website A. People may never land on Website A ever! Therefore, without SEO, you are just giving leads away. So, who cares about how search engines deliver results? You definitely should!
To deep dive into the world of Online Digital Marketing and SEO with AIO Blogger, stay tuned with the latest techniques and tactics.
Also Don’t miss the previous Offline Digital Marketing for Beginners in 2023
