Hello Future Digital Marketers! Welcome to the Digital Marketing Course. In this Introduction to Marketing for Beginners course, you’ll enjoy learning about the subject through classic domain examples.
By the end of this course, you will be well-prepared to explore the world of digital marketing.
Best of Luck!
Introduction to Marketing
Have you ever enthusiastically discussed your favorite movie with a friend, convincing them to watch it in a theater? If yes, congratulations! You’ve just mastered the subtle art of marketing. But wait, is marketing just about that? Not quite. Let’s delve into the term in detail.
What is Marketing?
Marketing encompasses the activities individuals or companies undertake to promote the buying or selling of products or services. These activities include advertising, selling, and delivering products to consumers. Dr. Philip Kotler, known as the father of marketing, defines marketing as the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
The 4Ps of Marketing
Marketing involves promoting the right product to the right consumer at the right price and place. These four Ps are vital throughout the entire marketing process:
- Product: This is what the company aims to sell. It should be unique in terms of design, features, brand name, variety, quality, service, packaging, and returns policy.
- Price: The price reflects how much the company should charge for the product. It depends on production costs, advertising, distribution, overheads, and competitors’ pricing.
- Promotion: This element informs potential customers about your product and persuades them to buy it. Components of the promotion mix include advertising, personal selling, public relations, direct marketing, sales promotion, and publicity (including social media and print).
- Place: It deals with the physical distribution of goods, transferring product ownership from the manufacturer to the customer. The speed of product turnover influences your profit margin and customer satisfaction.
Introduction to Digital Marketing
While the term “Digital Marketing” gained prominence in 2000, did you know it has been with us for a century? Surprising, right? Meet Guglielmo Marconi, he is the first digital marketer in marketing history. He invented the radio, and creators quickly realized they could use it to sell products. The first live broadcast from the Met opera led people to buy show tickets, sparking the birth of digital marketing strategies.
Digital marketing involves promoting products or services using electronic devices like radios, smartphones, and TVs, both online and offline. It’s not just internet marketing. TV, phone, and radio marketing are offline, whereas email, social media, and content marketing fall into the online category.
Why is Digital Marketing Important?
Remember billboards? In the past, they were a significant advertising medium. But today, digital platforms like Google and Facebook generate more revenue because they capture more attention. Traditional billboard advertising is fading away because people now focus on their iPads and smartphones instead of roadside billboards. With drivers frequently using phones while on the road, billboards are becoming obsolete.
Types of Digital Marketing
Now that we understand offline and online marketing, let’s categorize them:
Offline Digital Marketing:
- Phone Marketing
- TV Marketing
- Radio Marketing
Online Digital Marketing:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Content Marketing